“The great thing in the world is not so much where we stand, as in what direction we are moving” ~ Oliver W. Holmes
Personal struggle is an experience familiar to us all. We endure hardship; in many ways, it defines us. We have an incredible ability to resist life’s continual onslaught, shouldering our burdens and traveling onward. Sometimes we know it is time for a change. Other times we resist. In our effort to weather the storm, we can blind ourselves to opportunity and squander our efforts in seemingly beneficial but ultimately unproductive pursuits. Often, we need someone like Bobbie McMorrow to help us find our way. She counsels in opening one’s perspective to understand that change, even unwanted and difficult change, is inevitable, but with the right outlook and tools, even the most complex change can open new opportunity. Bobbie’s own personal struggles have indeed shaped who she is today. Bold, compassionate and engaging, Bobbie is truly gifted at helping others rise up to be their best selves.
In 2011, on a beautiful ranch in Santa Ynez, California, Bobbie created her “Rise Up!” movement as a means of empowering women to create the lives, relationships and careers that they were meant to have. It was named after Bobbie’s ability to find possibility and opportunity in the midst of change and even crisis. Through one-on-one sessions and group workshops that she has done since 2008 Bobbie has helped participants reach their own epiphanies. Throughout the process, Bobbie offers practical tools and techniques that act as catalysts that grab and enable you to re-connect with what truly matters most in your life.
For over three decades, transformation has been at the heart of Bobbie’s story.
Inspired by her own challenging experiences of family systems and addition, the subject of her acclaimed memoir, “Seven Days,” Bobbie has spent the last thirty years studying with some of the greatest minds in the fields of psychology, spirituality, quantum physics, divinity and biochemistry. These studies, deepened by her personal challenges and professional successes, provide the foundation of her unique process for sustainable transformation.
Bobbie is the founder of the highly prestigious consulting firm McMorrow Consulting. Recognized as one of the leading mergers and acquisitions professionals in the country for over thirty years, she has been profiled in The American Lawyer and on Lawdragon. Her writing has appeared in the Daily Journal, California’s largest legal news provider. Her clients are the most successful law firms in the country and the lawyers that run them.
In 2017, Bobbie moved to Summerland, in part to fulfill her daughter Lyndsey’s passion for Regenerative Agriculture. After Lyndsey’s passing, Bobbie and her family founded the White Buffalo Land Trust to fulfill the work Lyndsey inspired during her life. The Trust is dedicated to developing California’s Central Coast bioregion into a thriving food system built on the regeneration of soil, ecosystems, and community systems, and serves as a leader in Regenerative Agriculture in our region and a connected hub in the growing global effort.
A proud mother and grandmother, Bobbie and her family live in Santa Ynez with their dog Misty and a white buffalo. With an extended family that includes many beloved friends, she embraces change daily and never knows who to expect for dinner.